Life magazines are best-sellers
Two of Archant Life’s biggest titles staged ‘meet the editor’ sessions as part of Magazine Week.
Cheshire Life and Lancashire Life were invited by the Borders book and magazine chain to stage events.
Cheshire editor Louise Taylor, and events and promotions Manager Liz Wareing, held two sessions at local branches. They enlisted support and goodies from award-winning food producer, The Hollies. Their range of cheese and chocolate snacks on the stand meant peckish workers found it difficult not to stop and chat during their lunch hour.
Once engaged in conversation, shoppers were easily persuaded to fill in a questionnaire about their attitude to Cheshire Life: what features they liked, how often they bought it and what cover lines persuaded them to buy it
Meanwhile, Lancashire Life editor Roger Borrell met readers at the Preston shop. Manager Tom Parker said: “This store has a hugely diverse selection of magazine from across the world but Lancashire Life is consistently in the top three of our best-seller list.”
Roger Borrell with a current and future reader.
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